We all understand the necessary evil that is the contributed article. For editors it is a way to fill the page without having to pay for it, or having to write it yourself. For PRs it is a way to impress clients. And for clients it is a sophisticated means by which to plant the seed of an idea in readers' minds and watch it germinate into a genuine and insatiable market demand for your product.
Or maybe not. Maybe, instead, it is a chance to throw dignity to the wind and beg at the feet of your customers. We are in a recession after all.
----- Original Message -----
From: xxxxxxxxxx
To: xxxxxxxxxxx
Sent: Wednesday, July 16, 2008 10:32 AM
Subject: Article available on: The economic downturn and how IT can help
Hi xxxxxxxx
I have a very interesting article which you are free to use which looks at the current economic downturn and the ways in which businesses can use IT in order to resist it.
As 2008 continues to be overshadowed by the fallout from the US subprime market, we see banks tightening lending and consumers tightening their belts. But a market discontinuum is not universally bad news. In this article xxxx Technologies’ xxxxxxx xxxxx argues that companies should hold their nerve and resist slashing IT budgets just yet.
If you would like to see the 1,093 word article with a view to using it please call me on xxxxxx and I will email it over to you.
Kind Regards
xxxxxxxxxxxx
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