Monday, 21 July 2008

Bullshit Bingo #3 - Utilize


The above word is utilized often in tech PR press release land. Once upon a time utilize used to be a useful word. It used to describe the action of using something for a purpose for which it hadn’t been designed. Like utilizing press releases to wipe your arse, for example.

These days, however, utilize just means use.

So while in most cases utilized is not technically being utilized incorrectly, it is still a bullshit bingo word utilized to make the writer look like proper IT person. People think this because it contains more syllables than use so must be more sophisticated and since it also contains a zed it must be more technologically advanced than use.

All it ends up doing is making the writer look like the sort of person who thinks it is cool to wear a mobile phone in a belt mounted hip holster.

Use the word use, it’s shorter and it means the same thing.

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