Read it yourself

Dear The Finisher (...at least the lazy PR addressed this email, but things soon went down hill)

Herewith I would like to follow up on the media alert that was sent through at the end of May regarding Dnata and Mindpearl. Would it be possible to please let us know via e-mail whether this story was of any interest to you and whether you will be making use of it? It would be greatly appreciated if you could send through feedback within the next day or two?

Should you receive more information or have specific questions please do not hesitate to contact us.


Kind regards,

Firstname Surname


OK – this piece of Bad PR breaks three crucial rules of the Knowledge.

First up, people who use unnecessary words to make themselves sound clever only ever make themselves look stupid.

Second, why did this PR leave it a month before following up? I’ve never heard of either of her clients, how the hell am I going to remember an email from a month ago about two firms I’ve never heard of?

Third, if you read the things you’re trying to get coverage in, you might find out whether your clients got covered.