Whenever a journo gets a press invite it is a moderately exciting event. After all it is better to turn something down than to have never been invited in the first place. and now and again, it may even be an invite worth accepting - such as a free trip to Bangkok.
But by far the most irritating invite is the utterly pointless one, such as below:
The XXXX company would like to invite you and your colleagues to visit its booth at the exhibition that will take place within the Microsoft Worldwide Partner Conference 2008 on July 7-10, 2008 in............Houston, TX, US.
Texas??? I've been invited to Texas?? Cool. Only I've scoured the email from top to bottom and still can't find my flight itinerary or hotel details. And do they know I'm a vegetarian? And how mnay colleagues shall I bring? And how will they be able to sort all of this out considering the fact that ... THEY DON'T EVEN KNOW MY FECKING NAME!!!
Still at least they've followed up the invitation with some info about their latest product and given it the inspiring but soul-bearingly honest title of
Press-release
24 June 2008, XXXXX -- The XXX company is going to participate in the exhibition that will take place within the XXXXX Conference 2008 on July 7-10, 2008 in Houston, TX, US. Its latest advanced management solution for creating various reports on the company's IT infrastructure will be presented there.
But by far the most irritating invite is the utterly pointless one, such as below:
The XXXX company would like to invite you and your colleagues to visit its booth at the exhibition that will take place within the Microsoft Worldwide Partner Conference 2008 on July 7-10, 2008 in............Houston, TX, US.
Texas??? I've been invited to Texas?? Cool. Only I've scoured the email from top to bottom and still can't find my flight itinerary or hotel details. And do they know I'm a vegetarian? And how mnay colleagues shall I bring? And how will they be able to sort all of this out considering the fact that ... THEY DON'T EVEN KNOW MY FECKING NAME!!!
Still at least they've followed up the invitation with some info about their latest product and given it the inspiring but soul-bearingly honest title of
Press-release
24 June 2008, XXXXX -- The XXX company is going to participate in the exhibition that will take place within the XXXXX Conference 2008 on July 7-10, 2008 in Houston, TX, US. Its latest advanced management solution for creating various reports on the company's IT infrastructure will be presented there.
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