Why have a dog and bark yourself?

It might come as a surprise to readers of this blog, but I have a lot of sympathy for PRs. It's a tough job, pleasing your clients while pleasing journalists is an unenviable task. An impossible mission at times. Though, at other times it's very f*cking easy, which is why I rant here....

Like most magazines, we're not news led, by the time we've been printed and distributed the multitude of daily web news services will have covered the news and consigned it to the waste bin of their archives.

We do, however, re-produce some of the previous month's bigger stories as briefs, adding a bit of value where possible. The briefs pages by their nature include quite a few different stories, often accompanied by the odd photo.

We always do the briefs pages last, so the news is as up to date as possible, which means we need a quick turnaround. So when I send a message off to a press@company.com media relations contact, requesting a photo, there's a much better chance that a photo will get published if I get sent one back. If, on the other hand, I get sent a link to an online repository, where I need to register - except I can't because the site is always down - there is a much greater chance that I'll write it off and get on with something else.

The thing is, if I ask a PR for a photo, they shouldn't really tell me to go and get it myself. I know it sounds lazy, but hey, I'm busy and part of the PRs role is serving the journo while serving the client. If I get asked to get something myself, I won't. And then nobody wins. It's not like I'm biting my nose off to spite my face, I'll just print the photo that the PR who could be arsed has sent in.