Poor photos and bad headlines, nuff said

Have a look at that chap over there on the right…He's the CEO of an obscure IT firm, I'm sure he's a lovely bloke, he's probably got his own parking spot at the business park and everything, but it's not a great photo is it?

You'd struggle to find the artistic merit in that photo. Well, you would unless you're a fan of those old-skool school photos, you know the ones? Your gran's mantelpiece is probably furnished with one of you wearing an over-sized blazer, grinning away underneath an unfortunate thatch of 1970s haircut.

Now, have a look at this headline:

Technobogey’s Producto2™ Double-Chip XYZ Solution Achieves Industry-first Milestone with WhyBother ABC Certification

I won't bother reproducing the full PR, there's no need. The headline really does say it all.

Would you run the story?

Probably not.

Assuming you were really desperate for news in briefs though and had to run the story, would you run that photo next to it?

No, neither would I.