Incentive is such a nice word, not only does it sound quite nice, it has a nice meaning.
Mmmmm, an incentive.
I love a good incentive me.
I’d do practically anything for a nice juicy incentive.
Which makes its recent bastardization all the worse. You’d be hard pressed to find a nastier example of Americanized business speak verbificationalization.
A perfectly acceptable alternative to incentivize, and far nicer, would be motivate.
No comments:
Post a Comment