Showing posts with label boring. Show all posts
Showing posts with label boring. Show all posts

Tuesday, 24 June 2008

I hope I'm in Business Class


Whenever a journo gets a press invite it is a moderately exciting event. After all it is better to turn something down than to have never been invited in the first place. and now and again, it may even be an invite worth accepting - such as a free trip to Bangkok.

But by far the most irritating invite is the utterly pointless one, such as below:

The XXXX company would like to invite you and your colleagues to visit its booth at the exhibition that will take place within the Microsoft Worldwide Partner Conference 2008 on July 7-10, 2008 in............Houston, TX, US.

Texas??? I've been invited to Texas?? Cool. Only I've scoured the email from top to bottom and still can't find my flight itinerary or hotel details. And do they know I'm a vegetarian? And how mnay colleagues shall I bring? And how will they be able to sort all of this out considering the fact that ... THEY DON'T EVEN KNOW MY FECKING NAME!!!

Still at least they've followed up the invitation with some info about their latest product and given it the inspiring but soul-bearingly honest title of

Press-release

24 June 2008, XXXXX -- The XXX company is going to participate in the exhibition that will take place within the XXXXX Conference 2008 on July 7-10, 2008 in Houston, TX, US. Its latest advanced management solution for creating various reports on the company's IT infrastructure will be presented there.

Wednesday, 18 June 2008

Links

Along the lines of yesterday's Bad PR I just got this email:

Press Release: ProcServe Launches a Custom Built Electronic Marketplace for NHS

Media Contact:
Firstname Surname
T: +44(0)20 XXXX XXXX
E: Bad.PR@procserve.com
Click here to read further...

No name at the top, a PR I've never heard of from a company I've never heard of punting something completely irrelevant to my publication and a meaningless looking hypertext link to a story. Bad PR.

Tuesday, 17 June 2008

Attachments

There is no beginning, no middle and defintiely no end to Bad PR. With that in mind, let's get the ball rolling with this piece of Bad PR:

I just received an email from someone I've never heard of saying:

Please find attached the latest press release from mimoOn, mO0608

mimoOn expands team with wireless experts from Nokia’s research center

There followed the PR's name, her company's name and its address.

Does this person seriously think anyone is going to bother opening an attachment without any other detail?